— Packaging design
Nala’s Baby is a pioneering skincare brand brought to market in 2022.
A product and project that is close to the heart of its founders, the rapper Krept (from the duo Krept & Konan) & Sasha, who named it after their daughter.
Nalas’s baby is the UK’s only 99% natural skin & hair care brand, as well as being paediatrician approved, eczema friendly and tear free – this really is the perfect product for your little cub.
With such strong credentials, an equally strong and fitting brand was needed, making sure that the bottles look great on shelf, whether in any of the Boots stores nationally that stock the products, or in the bathroom at home.
The brand identity centres on a series of jungle themed illustrations. These illustrations are housed in an arch throughout the packaging, creating consistency to aid recognisability, and then continue to play a part in the brand across print and digital.
The brand has been well received by both the press and consumers, selling out completely on the day it launched on nalasbaby.com